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About Us

About Us

Gentle products. Loving attention. Quality caring. 

We understand that your baby is your sunshine, that keeping him/her happy and healthy is sometimes the only thing you think about. However, we also know that this can be far more difficult than you originally thought. With exposure to so many environmental hazards, the last thing you want is to have the danger in your own home.

For decades, we saw the necessity of creating a company that gave parents a place where they could be certain that every product on the shelves was going to help their baby grow strong. We dedicated ourselves to research, testing and finding the products that not only our customers, but we, as parents, could trust. From BPA-free bottles to eco-friendly baby toys, we finally gathered our supplies in 2006 and created a line of safe, baby-friendly and environmentally-conscious, BPA-free baby products.

That’s why we call ourselves Parents’ Favorite.

For nearly a decade, we have been providing the kind of quality that parents love and the kind of color and texture that baby will love, too. Our background as environmental science and engineering Ph.D.s has allowed us the opportunity to understand the science of chemicals, how they affect humans and how they affect the environment, along with the ability to understand what makes a good toy, a good bottle, a good product. This knowledge, combined with our passion for keeping babies safe and parents happy, has allowed us to grow from a small company to one that carries more than 100 brands of safe, eco-friendly, BPA-free baby products and accessories. 

By continuously and safely expanding our line, and always keeping in mind where we came from, we are driven by a purpose that will never leave us: providing gentle products with the loving attention your baby deserves and the quality that shows we truly care.

Browse our selection today and find out why we are our Parents’ Favorite. If you have any questions or suggestion, please fill out the following contact form and we will get back to you shortly.


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